Monday, October 29, 2012

Week 1 Task 1


Cross-disciplinary refers to knowledge that explains aspects of one discipline in terms of another. Common examples of cross-disciplinary approaches are studies of the  physics of music or the politics of literature.
http://en.wikipedia.org/wiki/Disciplinary#Cross-disciplinary


Inter-disciplinary combining or involving two or more academic disciplines or fields of study: The economics and history departments are offering an interdisciplinary seminar on Asia. Besides that, Inter-disciplinary also refers to combining or involving two or more professions,technologies, departments, or the like, as in business or industry.
http://dictionary.reference.com/browse/interdisciplinary                                   


Trans-disciplinarity connotes a research strategy that crosses many disciplinary boundaries to create a holistic approach. It applies to research efforts focused on problems that cross the boundaries of two or more disciplines, such as research on effective information systems  for biomedical research (see bioinformatics), and can refer to concepts or methods that were originally developed by one discipline, but are now used by several others, such as ethnography, a field research method originally developed in anthropology but now widely used by other disciplines.

Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. The qualitative method investigates the why and how of decision making, not just what, where, when. Hence, smaller but focused samples are more often needed than large samples.
In the conventional view, qualitative methods produce information only on the particular cases studied, and any more general conclusions are only propositions (informed assertions). Quantitative methods can then be used to seek empirical support for such research hypotheses. This view has been disputed by Oxford University professor Bent Flyvbjerg, who argues that qualitative methods and case study research may be used both for hypotheses-testing and for generalizing beyond the particular cases studied.

Ethnography is a qualitative research design aimed at exploring cultural phenomena. The resulting field study or a case report reflects the knowledge and the system of meanings in the lives of a cultural group. An ethnography is a means to represent graphically and in writing, the culture of a people.
Ethnography, as the empirical data on human societies and cultures, was pioneered in the biological, social, and cultural branches of anthropology but has also become a popular in the    social sciences in general—sociology, communication studies, history—wherever people study ethnic groups, formations, compositions, resettlements, social welfare characteristics, materiality, spirituality, and a peoples ethnogenesis. The typical ethnography is an holistic study and so includes a brief history, and an analysis of the terrain, the climate, and the habitat. In all cases it should be reflexive, make a substantial contribution toward the understanding of the social life of humans, have an aesthetic impact on the reader, and express a credible reality. It observes the world (the study) from the point of view of the subject (not the participant ethnographer) and records all observed behavior and describes all symbol-meaning relations using concepts that avoid casual explanations.


Week 1 Task 2

What is Media?

In general, "media" refers to various means of communication. For example, television, radio, and the newspaper are different types of media. The term can also be used as a collective noun for the press or news reporting agencies. In the computer world, "media" is also used as a collective noun, but refers to different types of data storage options.

Computer media can be hard drives, removable drives (such as Zip disks), CD-ROM or CD-R discs, DVDs, flash memory, USB drives, and yes, floppy disks. For example, if you want to bring your pictures from your digital camera into a photo processing store, they might ask you what kind of media your pictures are stored on. Are they on the flash memory card inside your camera or are they on a CD or USB drive? For this and many other reasons, it is helpful to have a basic understanding of what the different types of media are.


The biggest concerns with these kinds of shows are the affect they are having on young adults, teens, and children who are still forming their attitudes about life and social realities. Research has been done to identify how college students are affected by media messages about body image. According to Durkin et al (2007), frequent exposure to idealized images creates body comparison tendencies that have been shown to directly affect the level of body dissatisfaction among women.

Friday, October 26, 2012

Task for Week 1

Task 1
Search for meanings of below listed terms. Make sure you note your references and dates retrieved from the sources.

1. Cross-disciplinary
2. Inter-disciplinary
3. Trans-disciplinary
4. Qualitative Research
5. Ethnographic Studies/Research

Task 2
Write an essay about 400 words : describing your thought on media use include photograph if you want.

Thursday, October 25, 2012

Hello,
Welcome to my Media Antophology blog.
My name is Lee Wei Shin. ID is 1102702106.